Morris County Tourism Bureau

View their website here!

The Morris County Tourism Bureau (MCTB) is a division of the Morris County Economic Development Alliance (MCEDA), a 501(c)3 not-for-profit organization. The organization holds the distinction of being the official Destination Marketing Organization (DMO) for Morris County.

The MCTB is a leader in heritage tourism. The National Trust for Historic Preservation defines "heritage tourism" as: “traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past.” The MCTB opened its doors across from the historic Morris County Courthouse in 1997. This was thanks to the foresight and support of the local Board of County Freeholders. During that time period, two landmark reports opened the door for the growth of heritage tourism. In 1997, the Task Force on New Jersey History, and The National Trust for Historic Preservation’s 1994 report, How to Succeed in Heritage Tourism. The latter outlines the principles and steps necessary for successful heritage tourism programs, which MCTB has successfully applied. In the late 1990s, the Morris County Tourism Bureau was recognized as the leading Heritage Tourism in New Jersey.

In 2002, Morristown became the only New Jersey town ever to be chosen by the National Trust as one of America’s Dozen Distinctive Destinations.

Our Mission

The specific purpose of the Alliance is to attract, develop, and retain businesses in the County. This activity provides relief for the poor, distressed and underprivileged, combats community deterioration, and lessens the government’s burden. A second, but no less important, mission is to serve as a destination marketing organization that positively affects the economy of Morris County. The tourism bureau does this by promoting the area’s exceptional historic, cultural, and recreational attractions. They also do this by providing services to residents, business travelers and tourists.

Become a Morris County Tourism Bureau Supporter

MCTB is a dynamic community that works to engage people in all there is to do in Morris County. Becoming a Supporter of the MCTB has an impactful marketing reach. Supporters also gain an affiliation with our regional branding and most importantly personal service. We help you reach and grow your audiences and showcase your company. You’ll have access to networking opportunities, event promotional tools, extensive digital media reach and resources that can help you connect.