LKS Associates Inc.
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LKS Associates is an event driven company that specializes in production and PR. Under the leadership of partner Don Jay Smith, the company produces and markets the Morristown Jazz & Blues Festival, the Morris County Film Series and the weeklong dance program at the Madison Community Arts Center. Mr. Smith serves as a consulting for First Night Morris County and Carolyn Dorfman Dance plus other longtime organizations. Other clients have included The Community Theatre (now MPAC), the New Jersey Hall of Fame, and Discover Jersey Arts.
When you need PR or marketing support, LKS Associates can give you award-winning, professional help. Whether it’s a short-term PR blitz, a special event, the launch of a new program, or an overall marketing makeover, let us put our more than 40 years of experience to work for you.
PUBLIC RELATIONS
Use a PR campaign to help take your organization to a new level.
From hard news to soft news, we know PR. One very visible example of how we use PR to complement other marketing efforts can be seen in the launch of the New Jersey Hall of Fame from 2007 through 2012. Because of limited funds, the New Jersey Hall of Fame needed to promote its existence on a shoestring budget. For six years, we orchestrated a steady stream of press coverage in all forms of media, including social media, newspapers, magazines, radio, television and email. Today, many people know the New Jersey Hall of Fame, not only across the state, but around the world. We helped them launch their existence.
DIRECT MARKETING
The key to successful direct marketing is in the results.
Direct marketing is much more than just a letter in the mail. It includes many approaches from social media and email contact to regular newsletters. The key to successful direct marketing is in the results. In other words, does the receiver respond? Our track record is our proof. The Direct Marketing Association has singled us out twice for their prestigious Echo Award and we have won many other awards for successful direct marketing.
VIDEO PRODUCTION
We have been producing top notch videos for over 40 years.
For exemplary video production, LKS Associates partner Don Jay Smith has been awarded the prestigious Telly Award as well as numerous other awards such as the Videographer Award for Excellence and Best of Show for TV commercials created for the State of New Jersey’s Discover Jersey Arts campaign. For more information, see Videos.