Citizens Bank
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At Citizens, we're committed to putting our customers, colleagues, communities and shareholders first, because when they succeed, we succeed. We are ready to help our customers reach their potential by delivering tailored advice, ideas, and solutions powered by innovation and insight – both today and into the future.
Here at Citizens, we strive to always:
- Exceed customer expectations
- Do the right thing
- Think long-term
- Work together
We are citizens helping citizens reach their potential.
Citizens Bank Credo
Our credo brings to life our internal values. These values drive our performance and help us perform our best every day, delivering more for all stakeholders and serving clients with a broad range of products and services.
Customers
Ensuring that we are serving customers well, remains key to delivering long-term franchise value. Our commitment to serving customers has resulted in the following accolades:
For the second consecutive year, Money magazine named Citizens in its 2014 list of “The Best Banks in America,” citing the level of customer convenience available through its customer contact center, access to banking specialists via instant messaging and its “robust physical presence,” with more than 1,000 branches and 3,300 ATMs
Our middle-market business received a top-five ranking in both client penetration and number of lead relationships within our footprint (based on rolling four-quarter data as of September 30, 2014 by Greenwich Associates). In addition, we enhanced our market share of loan syndications to sixth by volume and fifth by number of deals for the third quarter of 2014, according to Thomson Reuters' Overall National Middle-Market Bookrunner League Table.
We strive to develop stronger and higher-value customer relationships through an intense focus on delivering a differentiated experience across all of our distribution platforms, including our branches, online, telephone and mobile banking platforms.