Affinity Federal Credit Union

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Our mission is to provide members of Affinity and our communities with solutions to improve financial wellness, educational programs that enable self-sufficiency, and support that ensures access to essential healthcare services. Our vision is to end the cycle of poverty for those we serve.

As a credit union, our number one priority is the financial security of our membership and your financial success and well-being. Our industry’s philosophy of people helping people was born out of the challenges of another tumultuous time in America—the Great Depression. And, for more than 85 years, Affinity has partnered closely with our members and the communities we serve, each and every day. During good times and bad—as a not-for-profit financial cooperative—we are focused on protecting and helping our members grow and achieve their dreams.

Proudly, I have been a credit union member and employee of the credit union industry for over 30 years. Over the last few days, I reflected on why and how credit unions act differently during such challenging times. Here are a few of the things that came to mind—both as a member and the CEO of Affinity:

• Member vs. shareholder: Affinity operates with the member, not a shareholder, in mind. Our decisions are through the lens of what the member needs and how we can support the well-being of the membership. Banks must satisfy shareholders first where credit unions satisfy their members first.
• Not-for-profit: As a not-for-profit financial cooperative, we maintain our balance sheet with reinvestment in the membership and communities in mind.
• Community impact: The impact we have as a partner in the communities we serve matters. Affinity’s mission and purpose is to forge a special place in the community; whether it be in close partnership with individuals, small businesses or local communities—like Madison, NJ (where we have a new branch slated for late spring)—we are here to help.