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New Jersey, United States:- The “Bleisure Travel Market” reached a valuation of USD xx.x Billion in 2023, with projections to achieve USD xx.x Billion by 2031, demonstrating a compound annual growth rate (CAGR) of xx.x% from 2024 to 2031.

The “bleisure” (business + leisure) travel market represents a growing trend where professionals combine business trips with leisure activities. This segment has gained significant traction among travelers seeking to maximize their time away from home by blending work commitments with personal enjoyment. According to recent data, the global  market was valued at approximately $60 billion in 2020 and is projected to expand at a compound annual growth rate (CAGR) of around 7% from 2021 to 2028. Factors driving this growth include increasing flexibility in work arrangements, rising disposable incomes among business travelers, and a growing preference for experiential travel.

Regionally, Asia Pacific holds a dominant position in the bleisure travel market, fueled by robust economic growth, a thriving business environment, and expanding travel infrastructure. The region accounted for the largest share of the market in 2020, with China and India emerging as key contributors. In terms of traveler demographics, millennials and Gen Z professionals are leading adopters of bleisure travel, driven by their desire for work-life balance and the opportunity to explore new destinations. Corporate policies are also evolving to accommodate this trend, with more companies recognizing the benefits of employee satisfaction and productivity associated with blending business and leisure activities.

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Who are the Key Manufacturers of the Bleisure Travel Market worldwide?

  • Airbnb. Inc
  • American Express Travel
  • Expedia Inc.
  • BCD Travel
  • Carlson Wagonlit Travel
  • Flight Centre Travel Group
  • The Priceline Group
  • Fareportal
  • Inc. (travelong inc.)
  • Wexas Travel
  • Travel Leaders
  • The Global Work & Travel Co.
  • JTB Business Travel
  • Prime Travels USA
  • GUNA Travel Germany
  • DER Touristik
  • CITS (China Business Travel & Fairs)
  • China Tour Guide
  • Tuniu Corporation
  • FROSCH Travel
  • CT Business Travel

What is the “Bleisure” Travel Market?

The Global Bleisure Travel market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Bleisure Travel market.

Segment Analysis

The Bleisure Travel Market research report employs a meticulous segmentation strategy, offering deep insights into various market segments such as application, type, and region. This approach provides readers with a nuanced understanding of the driving forces and obstacles within each segment, tailored to meet the discerning needs of industry stakeholders.

Type & Application

There are two types of business/leisure travel, much like standard travel: domestic and international. The industries which most frequently apply bleisure travel are as follows: Technology/IT/Software, Manufacturing, Finance, Healthcare, and Education. Of course, bleisure travel is not limited to only these markets, they are simply the markets which employ the fad most frequently.

Leading Regions

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
  • South America (Brazil, Argentina, Columbia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Key Bleisure Travel Market Research/Analysis Report Questions, Answered in the Report:

  • What are the global trends in the Bleisure Travel market? Would the market witness an increase or decline in the demand in the coming years?
  • What is the estimated demand for different types of products in Bleisure Travel ? What are the upcoming industry applications and trends for the Bleisure Travel market?
  • What Are Projections of Global Bleisure Travel Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and Export?
  • Where will the strategic developments take the industry in the mid to long-term?
  • What are the factors contributing to the final price of Bleisure Travel ? What are the raw materials used for Bleisure Travel manufacturing?
  • How big is the opportunity for the Bleisure Travel market? How will the increasing adoption of Bleisure Travel for mining impact the growth rate of the overall market?
  • How much is the global Bleisure Travel market worth? What was the value of the market In 2020?
  • Who are the major players operating in the Bleisure Travel market? Which companies are the front runners?
  • Which are the recent industry trends that can be implemented to generate additional revenue streams?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Bleisure Travel Industry?

Detailed TOC of Global Bleisure Travel Market Research Report, 2024-2031

1. Introduction of the Bleisure Travel Market

  • Overview of the Market
  • Scope of Report
  • Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Reports

  • Data Mining
  • Validation
  • Primary Interviews
  • List of Data Sources

4. Bleisure Travel Market Outlook

  • Overview
  • Market Dynamics
  • Drivers
  • Restraints
  • Opportunities
  • Porters Five Force Model
  • Value Chain Analysis

5. Bleisure Travel Market, By Product

6. Bleisure Travel Market, By Application

7. Bleisure Travel Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

8. Bleisure Travel Market Competitive Landscape

  • Overview
  • Company Market Ranking
  • Key Development Strategies

9. Company Profiles

10. Appendix

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** article courtesy of Verified Market Reports on LinkedIn