Support Morris County’s Local Businesses & Economy this Holiday Season
Saturday, November 25th is Small Business Saturday
The holiday season is crucial for organizations, especially Morris County, NJ’s local businesses. Despite the ongoing economic challenges and the 3.7% inflation rate over the past 12 months, most Americans are expected to maintain or even boost their holiday shopping budgets compared to last year.
According to a recent report from TransUnion, over half of the surveyed Americans plan to spend over $500 during this holiday shopping season. This is a noticeable increase from the 36% who intended to do so in 2022. The online survey, which included participants aged 18 and older in the United States, found that about 3 in 10 consumers plan on spending more on holiday shopping than in the prior year, while only 16% say they will spend less.
Morris County Economic Development Alliance Named as an Official Community Partner for Small Business Saturday
This year, there’s even more reason to shop locally. The Morris County Economic Development Alliance has partnered with American Express to be an official community partner for Small Business Saturday. This collaboration emphasizes the county’s commitment to supporting local businesses and encouraging residents to shop small.
Craig Schlosser, President and CEO of the Morris County Economic Development Alliance, expresses his excitement, “We’re thrilled to be a part of Small Business Saturday! This event is an incredible opportunity to spotlight and support the small businesses that are the heart of our community in Morris County. And make sure to utilize our complimentary directory on the Alliance’s website. It’s a comprehensive resource for discovering and supporting local businesses, not just for Small Business Saturday, but throughout the year.”
Meghan Hunscher, President and CEO of Morris County Chamber of Commerce, echoes this sentiment, “Our partnership with businesses is rooted in our commitment to propel their growth. We provide a platform for connections, collaborations, and new ventures that create lasting business relationships. Our collective efforts not only contribute to the success of individual businesses but also drive the economic development of Morris County. We proudly support our members on Small Business Saturday and throughout the year.”
Supporting Morris County’s Local Business Landscape
Morris County is fortunate to boast a vibrant local community and several vital resources integral to our area’s prosperity. These essential entities, including the Morris County Economic Development Alliance, Morris County Tourism Bureau, Morris County Economic Development Corporation, and Morris County Chamber of Commerce, actively contribute to the well-being of our local businesses.
This shared commitment to maintaining or increasing expenditure presents a substantial opportunity for Morris County’s businesses. By shopping locally, individuals uncover unique gifts and play a crucial role in bolstering the county’s economic health. The combined efforts of the Morris County Economic Development Alliance, Tourism, MCEDC, and the Chamber are all dedicated to the support and growth of local businesses, channeling the funds spent at these establishments toward fostering growth, sustainability, and prosperity within Morris County.
Tips for Businesses to Prepare for Small Business Saturday
Small Business Saturday is an excellent opportunity for local businesses to maximize their reach and boost sales during the holiday season. Here are some tips for Morris County businesses to prepare for Small Business Saturday:
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Promote Early and Often
Leverage your social media channels, email newsletters, and local community bulletin boards to create awareness about your participation in Small Business Saturday. Consider running promotions or exclusive discounts to incentivize early holiday shoppers.
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Collaborate with Other Local Businesses
Partner with neighboring businesses to cross-promote each other. This collaborative approach expands your customer base and fosters a sense of community support.
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Create an Inviting In-Store Experience
Ensure your storefront is visually appealing and welcoming. Consider decorating your business to align with the holiday theme and provide a pleasant shopping experience to encourage repeat customers.
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Offer Special Deals or Discounts
Attract customers by providing unique deals or discounts exclusive to Small Business Saturday. This could include buy-one-get-one-free offers, loyalty programs, or bundled packages to entice shoppers.
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Highlight Unique Products and Services
Emphasize what sets your business apart. Whether it’s unique products, exceptional customer service, or a personalized shopping experience, ensure customers understand the value of choosing your company over larger retailers.
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Leverage Online Presence
If applicable, optimize your online presence. Ensure your website is user-friendly, and consider offering online deals or promotions for customers who prefer to shop from their homes.
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Participate in Morris County’s Small Business Saturday Events
Check for any local Small Business Saturday events or initiatives Morris County and its partner organizations organized. Participation in these events can enhance your visibility and attract more customers.
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Train Staff for Increased Traffic
Anticipate a potential increase in foot traffic and ensure your staff is well-prepared to handle the holiday rush. Friendly and knowledgeable staff can significantly contribute to a positive shopping experience.
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Express Gratitude to Customers
Show appreciation to your customers for choosing to support local businesses. Consider offering small tokens of gratitude, such as discount coupons for future purchases or complimentary gift-wrapping services.
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Collect Customer Feedback
Use Small Business Saturday as an opportunity to gather feedback from customers. This information can be valuable for making improvements, and seeking feedback demonstrates a commitment to customer satisfaction.
By implementing these tips, Morris County businesses can make the most of Small Business Saturday, contributing to the overall success of the local economy and fostering a stronger sense of community support.
Celebrate The Holiday Season
This holiday season, let’s remember the importance of shopping local and supporting the businesses that make Morris County unique and vibrant. As we navigate economic challenges and inflation, our local businesses rely more on our support than ever.
By doing your holiday shopping at local stores, you contribute to the economic well-being of Morris County and help maintain the charm and character that make our community a wonderful place to live and visit. Contact the Morris County Economic Development Alliance today and embark on a journey to explore the opportunities in this vibrant and dynamic community.
